In the spirit of the original Maverick (Samuel A. - a Texas rancher in the 1800's), we do not brand our clients - each one is unique.

We are client focused, if we haven't helped you succeed, then we've still got work to do. A dynamic organisation, we incorporate history's best with current trends to project a "best" plan of action. Understanding that success doesn't have standard operating hours or locations, neither do we. We strive to maintain a high level of accessibility with clients.

Working with clients to manage their expectations – setting realistic, achievable goals and structuring an action plan for success. Often businesses do not fail, they simply fail to meet unrealistic targets. By managing expectations of what the business requirements and abilities are, Eddy & Co is able to structure an achievable and streamlined plan of action for success. Included in this is setting viable and achievable funding requirements and necessary versus excessive expenditure.

Contact Eddy & Co to find out how we can support your strategic growth.

"I have worked with Eddy & Co for 10 years, having first met Edwina Hughes whilst sitting on a loan fund panel she was chairing. My experience in working with her at panels encouraged me to approach her to become a mentor with oneLondon.

Her enthusiastic approach inspires businesses and enables her to establish an effective rapport with clients and colleagues alike. As a chair of the loan fund panels, she evaluates a business’ strength and weaknesses and goes a step further to provide guidance to further the business. This feedback provided an added benefit for clients attending loan panel as it enabled them to use this extra guidance to better structure the spending of their loan.

When the mentoring programme came under my leadership, Edwina was foremost as a potential mentor as I had seen the benefit of her guidance and support whilst sitting on panel with her and visiting clients. As a mentor on the programme, she helped successful loan fund clients establish their businesses and reassured oneLondon that monies loaned would be paid on schedule due to effective mentoring."
(Peter Davis, GLE)

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"We were running around 'doing marketing' but not getting much business. Eddy provided a supportive listening ear and came up with creative and realisitic ways of turning our efforts into actual contracts. Thanks, Eddy."
(Alison Persson, Founder Catalyst123)

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"We needed to rebrand and change our image from a self-employed small group of associates to a fast growing Ltd company. The remit was to develop a truly corporate image reflecting the "shift".

Eddy & Co Limited reviewed all our marketing materials and took a highly personal and responsive attitude to what our business is doing, and will do in the future.

Eddy gave us a balanced and realistic approach to what we can do with the budgets available and helped us to put a strategic marketing policy in place for several years to come."
(Valerie Merrill, Director Merrill Consultants Ltd - IT Trainers that always go the extra mile)

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"Eddy & Co Limited helped us clarify our offering and brought focus to our business planning. They have provided ongoing support and consultancy above and beyond the call of duty. We wouldn't hesitate to recommend their service to any business starting up or needing to re-evaluate their direction."
(Neil Fletcher, Founder Toolbox Marketing - Hitting the nail on the head)

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Edwina Hughes was named the London regional winner of the prestigious Young Enterprise business advisor award. Edwina worked with students from Tiffin Girls' School in Kingston-upon-Thames, advising them on their business, Shh..., which produces CD-Roms on how to pass the eleven plus examinations.

your maverick business consultant

Edwina Hughes is the Maverick entrepreneur who founded Eddy & Co Limited in 1990. The Company philosophy is based upon her fundamental belief that a successful enterprise and its personnel are not mutually exclusive.

Fluent in Spanish, she has travelled extensively through Spain and Cuba. Her love of the language led to Eddy & Co becoming an international organisation, offering its services in Spanish speaking countries.

Her passion, vision, and commitment to personal and professional development for herself, clients and colleagues form the core of Eddy & Co Limited. Edwina is also a writer and Fellow of the RSA.

What little free time she has is spent following Liverpool FC's progress and attending salsa, body combat and step classes.